[{"id":398753005804,"handle":"all","title":"All","updated_at":"2022-08-12T15:35:28-04:00","body_html":"","published_at":"2022-05-13T15:48:10-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"singleton_gift"}],"published_scope":"web"},{"id":391346454764,"handle":"all-products","title":"All products","updated_at":"2022-08-12T15:35:28-04:00","body_html":"","published_at":"2021-11-29T11:54:13-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"all"}],"published_scope":"global"},{"id":391129071852,"handle":"black-friday-2021","title":"Black Friday 2021 Sales","updated_at":"2022-08-12T12:55:50-04:00","body_html":"","published_at":"2021-11-24T12:15:31-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"bf"}],"published_scope":"global"},{"id":275911278766,"handle":"fire-and-brimstone","title":"Fire and Brimstone","updated_at":"2022-08-11T14:00:45-04:00","body_html":"","published_at":"2021-08-31T10:06:54-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Fire and Brimstone"}],"published_scope":"global"},{"id":270894956718,"handle":"hair","title":"Hair","updated_at":"2022-08-12T15:35:28-04:00","body_html":"","published_at":"2021-07-05T13:04:39-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"}],"published_scope":"global","image":{"created_at":"2021-11-24T11:24:09-05:00","alt":"Hair | Lockhart's Authentic","width":1808,"height":1776,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/6667\/3582\/collections\/hair-904779.jpg?v=1637771049"}},{"id":275910688942,"handle":"halloween","title":"Halloween","updated_at":"2022-08-11T14:00:45-04:00","body_html":"","published_at":"2021-08-31T09:56:08-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Halloween"}],"published_scope":"global"},{"id":391435649260,"handle":"sale-items","title":"Sale items","updated_at":"2022-08-12T12:55:50-04:00","body_html":"","published_at":"2021-12-01T12:43:29-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""}],"published_scope":"global"},{"id":391142047980,"handle":"the-vault","title":"The Vault","updated_at":"2022-08-11T14:00:45-04:00","body_html":"Limited Edition products from the past! Limited units available for each product.","published_at":"2021-11-24T17:31:00-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"vault"}],"published_scope":"global"},{"id":274785861806,"handle":"wholesale","title":"Wholesale","updated_at":"2022-08-12T15:35:28-04:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003ePlease note:\u003c\/strong\u003e To apply wholesale pricing you need to be signed into your approved wholesale account on this page. \u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003eOtherwise you will only see retail pricing.\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eTo setup a wholesale account \u003ca href=\"https:\/\/lockharts-authentic.myshopify.com\/a\/wsg\/proxy\/signup-v3\" target=\"_blank\" title=\"Wholesale account sign up form\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eCLICK HERE.\u003c\/strong\u003e \u003c\/a\u003e\n\u003c\/div\u003e","published_at":"2021-08-17T14:45:07-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesale"}],"published_scope":"global"}]
["all","bf","Brand_Lockhart's","Fire and Brimstone","Hair","Halloween","Hold Level_Strong","Product Type_Pomade","Product Type_Water Based Pomade","Scent Family_Spicy","Scent Family_Woody","Shine Level_Medium Shine","vault","Wholesale","wholesale-only"]
PERFORMANCE: HOLD: Medium/Firm FINISH: Medium Shine TEXTURE: Firm SCENT: "Fire and Brimstone"
Fire and Brimstone season is back! Now available in the brand new Water Based Pomade formula with a firm hold, medium shine, and of course, the Fire and Brimstone scent you know and love. It is a similar formula to the all new Paradox Pomade formula with a lower water ratio for slightly more hold and so the nutrients can soak in nicely, leaving your hair silky and smooth.
Pumpkin scents are great, but men want to play with fire. Fire and Brimstone is a representation of the scent of the underworld. A place where demons lurk and ghouls haunt. Tortured souls forever burning into oblivion. So what does it actually smell like? Think of a burning fire pit with sweet top notes of charcoal and flames. It's unique, subtle, fresh, and masculine. You'll have to try it find out.
PRO TIP: Work a small amount of product into ever so slightly damp hair from front to back. Apply small amounts until the desired hold is achieved. Use a comb or brush to style accordingly. Allow product to settle into the hair for a few minutes for additional hold. Too much water will decrease the hold and increase the shine.
NOTICE
Due to heavy order volumes this time of year, please allow up to 5 business days for processing all Fire and Brimstone orders. Thank you.
