[{"id":398753005804,"handle":"all","title":"All","updated_at":"2022-05-28T15:55:36-04:00","body_html":null,"published_at":"2022-05-13T15:48:10-04:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"singleton_gift"}],"published_scope":"web"},{"id":391346454764,"handle":"all-products","title":"All products","updated_at":"2022-05-28T15:55:36-04:00","body_html":"","published_at":"2021-11-29T11:54:13-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"all"}],"published_scope":"global"},{"id":278275817646,"handle":"halloween-13-off-sale","title":"Black Mass Friday","updated_at":"2022-05-26T17:50:31-04:00","body_html":"","published_at":"2021-10-08T13:08:23-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Halloween Sale"}],"published_scope":"global"},{"id":270894956718,"handle":"hair","title":"Hair","updated_at":"2022-05-28T15:55:36-04:00","body_html":"","published_at":"2021-07-05T13:04:39-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"}],"published_scope":"global","image":{"created_at":"2021-11-24T11:24:09-05:00","alt":"Hair | Lockhart's Authentic","width":1808,"height":1776,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/6667\/3582\/collections\/hair-904779.jpg?v=1637771049"}},{"id":276127121582,"handle":"lockharts-core-products","title":"Lockhart's Core Products","updated_at":"2022-05-28T15:55:36-04:00","body_html":"","published_at":"2021-09-03T15:59:11-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Core"}],"published_scope":"global"},{"id":397392019692,"handle":"travel-sizes","title":"Travel Sizes","updated_at":"2022-05-28T15:55:36-04:00","body_html":"\u003ch3 style=\"text-align: center;\"\u003eAll of these items qualify for our BOGO free travel size product sale!\u003c\/h3\u003e\n\u003ch3 style=\"text-align: center;\"\u003eFor every qualifying \u003cspan style=\"text-decoration: underline;\"\u003eFULL SIZE \u003c\/span\u003eproducts, get a \u003cspan style=\"text-decoration: underline;\"\u003eFREE travel size\u003c\/span\u003e product!\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/lockhartsauthentic.com\/collections\/full-sizes\" target=\"_blank\" title=\"Full size lockhart's hair products pomades clays and pastes\" rel=\"noopener noreferrer\"\u003ePurchase qualifying FULL SIZE products HERE\u003c\/a\u003e\u003c\/div\u003e\n\u003ch6 style=\"text-align: center;\"\u003e(Must add travel size product to cart, no discount code necessary. Sale ends Monday, April 18th at 11:59pm est)\u003cbr\u003e\n\u003c\/h6\u003e","published_at":"2022-04-11T13:43:33-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"travel"}],"published_scope":"global"},{"id":274785861806,"handle":"wholesale","title":"Wholesale","updated_at":"2022-05-28T15:55:36-04:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003ePlease note:\u003c\/strong\u003e To apply wholesale pricing you need to be signed into your approved wholesale account on this page. \u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003eOtherwise you will only see retail pricing.\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eTo setup a wholesale account \u003ca href=\"https:\/\/lockharts-authentic.myshopify.com\/a\/wsg\/proxy\/signup-v3\" target=\"_blank\" title=\"Wholesale account sign up form\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eCLICK HERE.\u003c\/strong\u003e \u003c\/a\u003e\n\u003c\/div\u003e","published_at":"2021-08-17T14:45:07-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesale"}],"published_scope":"global"}]
NOTICE: The unique consistency of this product may allow the product to move around inside the jar, be careful when opening the lid to prevent any spillage. Always cap the jar tightly to prevent any product from drying out.
When creating NEVERMORE Matte Paste Mike Smith (@modernmantv) wanted to push me outside of my comfort zone, to really push the boundaries of what my actual capabilities were. We wanted to create a product so unique that it would defy all expectations. A product with such a light and creamy consistency that provides a completely matte finish while providing significantly more hold than what we would have ever thought possible.
WE DID JUST THAT.
PRO TIP: Work small amounts of product into the hair at a time. The more product you add the stronger it will become (to the point that it will become too strong). Apply two dime sized scoops to hair from back to front, ensuring even coverage. Blow dry product into hair, allowing it to set up before adding more product. If more hold is desired, apply another dime sized scoop and repeat.
