{"product_id":"matte-clay-new-improved-matte-clay-wholesale","title":"Matte Clay NEW \u0026 IMPROVED | Matte Clay - WHOLESALE","description":"\u003cp class=\"\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eNew and Improved Creamier Formula - WHOLESALE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eNOTE: STOCK COUNT IS NOT USED FOR WHOLESALE PRODUCTS.  ORDER ANYWAY AND OUR TEAM WILL LET YOU KNOW WHEN YOUR ORDER WILL SHIP. CURRENT TURNAROUND TIMES IS 1-3 BUSINESS DAYS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWe took our classic Matte Clay and made it smoother, creamier, and easier to apply without changing the performance you already trust. This upgraded version spreads effortlessly, gives better control, and finishes with a cleaner matte look. Same great medium to firm hold, now with improved texture and application.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7015%;\"\u003e\n\u003cstrong\u003ePERFORMANCE:\u003c\/strong\u003e\u003cbr\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cstrong\u003eHOLD:\u003c\/strong\u003e Medium to firm\u003cbr\u003e\u003cstrong\u003eSHINE:\u003c\/strong\u003e Matte\u003cbr\u003e\u003cstrong\u003eTEXTURE:\u003c\/strong\u003e Thick and creamy\u003cbr\u003e\u003cstrong\u003eSCENT:\u003c\/strong\u003e Subtle notes of lavender, earthy moss, and musk. Light and clean so it will not clash with your cologne or preferred fragrance.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 51.0355%;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/6667\/3582\/files\/MATTE_CLAY_ATTRIBUTES.png?v=1767197438\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003cbr\u003eClay products are all over the market and most of them miss the mark. Some leave your hair bone dry and unhealthy. Others are greasy, heavy, or impossible to work through. Holds range from stiff and crunchy to weak and wispy.\u003c\/p\u003e\n\u003cp\u003eLockhart’s Matte Clay sits right in the middle where great styling actually happens. It gives honest medium hold that moves naturally, stays touchable, and keeps its shape. The matte finish is healthy, not dusty or chalky, and a small amount goes a long way. It is the ideal everyday clay for texture, structure, and clean definition without any of the frustrating tradeoffs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003cbr\u003eWork a small amount into blow dried hair from back to front. Add more in small amounts until the desired hold is reached.\u003cbr\u003ePro tip: Blow dry with medium heat to set your shape, then switch to the cool setting while styling. Heat gives your hair memory. Cool air locks it in for a true matte finish and all day control. Hair stays workable and can be restyled at any time with just your hands.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Standard scent\u003c\/span\u003e is our inspired (and improved) version of the legendary Polo Blue cologne.  \u003c\/p\u003e\n\u003cp\u003eYou can find our optional scent note descriptions here:\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/lockhartsauthentic.com\/pages\/custom-scent-notes\" title=\"Scent Notes\"\u003ehttps:\/\/lockhartsauthentic.com\/pages\/custom-scent-notes\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/lockhartsauthentic.com\/products\/matte-clay\"\u003e\u003cbr\u003eLooking for our original matte clay? Click here.\u003c\/a\u003e \u003c\/p\u003e","brand":"Lockhart's","offers":[{"title":"12x","offer_id":48165569921260,"sku":null,"price":299.88,"currency_code":"USD","in_stock":true},{"title":"6x","offer_id":48165569954028,"sku":null,"price":149.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/6667\/3582\/files\/mediumfirm-hold-original-wax-based-matte-clay-8516883.jpg?v=1773160265","url":"https:\/\/lockhartsauthentic.com\/products\/matte-clay-new-improved-matte-clay-wholesale","provider":"Lockhart's Authentic Grooming Company, LLC","version":"1.0","type":"link"}