If you had asked me a year ago where we’d be today with "Any Scent Any Hold", I might have told you it was destined to become a fond memory. Back then, we faced an overwhelming challenge: producing over 1,000 custom jars of pomade annually while maintaining the quality and care that our customers expect. At the time, we announced the difficult decision to step away from this promotion because it felt too big to sustain.
But Lockhart’s is built on passion, creativity, and a relentless drive to give our customers something truly unique. And frankly, we weren’t ready to let this idea go. So, instead of shelving "Any Scent Any Hold", we doubled down. Over the past year, my team and I rolled up our sleeves and got to work figuring out how to make this seemingly impossible task not only achievable but efficient enough to offer it year-round.
I won’t lie—it wasn’t easy. From rethinking our production methods to fine-tuning logistics and workflows, every step presented challenges. We tested and tweaked, constantly asking ourselves, "How can we keep the magic of this customization process alive while making it sustainable?" Slowly but surely, we cracked the code.
Now, I’m thrilled to announce that "Any Scent Any Hold" is returning—permanently. Introducing our year-round promotion: “Any Scent, Any Hold, Any Time.”
This achievement is a testament to the passion of our community and the dedication of our team. You’ve inspired us to keep innovating and pushing boundaries. Without your enthusiasm and belief in what we do, this wouldn’t have been possible.
I can’t wait for you to experience "Any Scent, Any Hold, Any Time". This is the beginning of a new era for Lockhart’s, and I’m so proud to share it with all of you. Thank you for being part of our journey.
Here’s to continuing to create, evolve, and deliver the best damn pomades in the world—together.
NOVEMBER 28TH Any Scent, Any Hold, Any Time is officially HERE!
Now let me make something special for you,
Steve Lockhart
