[{"id":412544925932,"handle":"20230902-all-products-for-real","title":"20230902 - ALL PRODUCTS FOR REAL","updated_at":"2024-12-21T19:20:28-05:00","body_html":"","published_at":"2023-09-02T12:36:09-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Merch2Rock"}],"published_scope":"web"},{"id":415012651244,"handle":"20231121-all-retail-products","title":"20231121 - ALL retail products","updated_at":"2024-12-21T19:20:28-05:00","body_html":"","published_at":"2023-11-21T14:13:42-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"WHOLESALE"},{"column":"title","relation":"not_contains","condition":"Wholesale"},{"column":"title","relation":"not_contains","condition":"wholesale"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":398753005804,"handle":"all","title":"All","updated_at":"2024-12-21T19:20:28-05:00","body_html":"","published_at":"2022-05-13T15:48:10-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"singleton_gift"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"Merch2Rock"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":391346454764,"handle":"all-products","title":"All products","updated_at":"2024-12-21T19:20:28-05:00","body_html":"","published_at":"2021-11-29T11:54:13-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"all"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":425106538732,"handle":"best-sellers","updated_at":"2024-12-21T19:20:28-05:00","published_at":"2024-04-26T17:49:57-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Best sellers","body_html":null},{"id":439616766188,"handle":"black-friday-2024","updated_at":"2024-12-21T19:20:07-05:00","published_at":"2024-11-27T18:17:51-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Black Friday 2024","body_html":""},{"id":272025878702,"handle":"goon-grease","title":"Goon Grease","updated_at":"2024-12-21T19:20:28-05:00","body_html":"\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e","published_at":"2021-07-20T16:12:00-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Goon Grease"},{"column":"title","relation":"not_contains","condition":"DEAL UNLOCKED"}],"published_scope":"web"},{"id":270894956718,"handle":"hair","title":"Hair Products","updated_at":"2024-12-21T19:20:28-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003ca href=\"\/collections\/main\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #f40000;\"\u003ePLEASE CLICK HERE TO GO TO\u003cbr\u003eOUR NEW HAIR COLLECTION PAGE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/h2\u003e","published_at":"2021-07-05T13:04:39-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"WHOLESALE"}],"published_scope":"web","image":{"created_at":"2021-11-24T11:24:09-05:00","alt":"Hair | Lockhart's Authentic","width":1808,"height":1776,"src":"\/\/lockhartsauthentic.com\/cdn\/shop\/collections\/hair-904779.jpg?v=1637771049"}},{"id":435851886828,"handle":"hair-except-collabs","updated_at":"2024-12-21T19:20:07-05:00","published_at":"2024-10-05T13:42:37-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"HAIRQUIZ","body_html":""},{"id":276127121582,"handle":"lockharts-core-products","title":"ORIGINAL CORE","updated_at":"2024-12-21T19:20:28-05:00","body_html":"","published_at":"2021-09-03T15:59:11-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Core"}],"published_scope":"web"},{"id":391435649260,"handle":"sale-items","title":"Sale items","updated_at":"2024-12-21T19:20:28-05:00","body_html":"","published_at":"2021-12-01T12:43:29-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"title","relation":"not_contains","condition":"PREORDER!"}],"published_scope":"web"},{"id":418624405740,"handle":"main","title":"SHOP HAIR PRODUCTS","updated_at":"2024-12-21T19:20:28-05:00","body_html":"\u003cp style=\"text-align: center;\"\u003e.\u003c\/p\u003e","published_at":"2024-01-16T16:04:31-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web","image":{"created_at":"2024-01-17T14:22:09-05:00","alt":"SHOP HAIR PRODUCTS - Lockhart's Authentic","width":1808,"height":1776,"src":"\/\/lockhartsauthentic.com\/cdn\/shop\/collections\/shop-hair-products-105076.webp?v=1705519330"}},{"id":439500865772,"handle":"dauntless-grooming","updated_at":"2024-12-21T02:50:18-05:00","published_at":"2024-11-25T16:30:22-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Welcome to the Apothecary Shop","body_html":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Lockhart's Apothecary is your gateway to the finest artisan grooming products from around the world. \u003cstrong\u003eHandpicked from the best in the industry,\u003c\/strong\u003e this curated collection features top-tier hair care and grooming essentials crafted with passion and precision. Explore a world of quality, creativity, and collaboration—all in one place!\u003c\/span\u003e\u003c\/p\u003e"}]
Cornerstone – ModernManTV X Flagship Pomade : ‘A foundation for your hair, a design for you style.’
What it is:
A product for body, volume, and hold.
What it is not:
A traditional gel. It does not harden, does not add shine, and it does not necessarily give a large amount of texture (although with some hair types it does provide some).
