[{"id":412544925932,"handle":"20230902-all-products-for-real","title":"20230902 - ALL PRODUCTS FOR REAL","updated_at":"2024-11-28T11:50:54-05:00","body_html":"","published_at":"2023-09-02T12:36:09-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Merch2Rock"}],"published_scope":"web"},{"id":415012651244,"handle":"20231121-all-retail-products","title":"20231121 - ALL retail products","updated_at":"2024-11-28T11:50:54-05:00","body_html":"","published_at":"2023-11-21T14:13:42-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"WHOLESALE"},{"column":"title","relation":"not_contains","condition":"Wholesale"},{"column":"title","relation":"not_contains","condition":"wholesale"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":398753005804,"handle":"all","title":"All","updated_at":"2024-11-28T11:50:54-05:00","body_html":"","published_at":"2022-05-13T15:48:10-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"singleton_gift"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"Merch2Rock"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":439616766188,"handle":"black-friday-2024","updated_at":"2024-11-28T11:50:54-05:00","published_at":"2024-11-27T18:17:51-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Black Friday 2024","body_html":""},{"id":437009645804,"handle":"black-mass-friday","title":"Black Mass Friday","updated_at":"2024-11-28T11:50:10-05:00","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eUP TO 50% OFF HALLOWEEN PRODUCTS!\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2024-10-25T10:30:06-04:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"blackmass"}],"published_scope":"web"},{"id":412531261676,"handle":"fire-brimstone","updated_at":"2024-11-28T11:50:10-05:00","published_at":"2023-09-01T15:15:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"FIRE \u0026 BRIMSTONE","body_html":""},{"id":412531491052,"handle":"fire-brimstone-four","updated_at":"2024-11-28T11:50:10-05:00","published_at":"2023-09-01T16:24:39-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"FIRE \u0026 BRIMSTONE FOUR","body_html":""},{"id":433542201580,"handle":"fire-and-brimstone-collection","title":"Fire and Brimstone Collection","updated_at":"2024-11-28T11:50:54-05:00","body_html":"","published_at":"2024-08-30T16:47:55-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Fire and Brimstone"}],"published_scope":"web"},{"id":434890997996,"handle":"for-collectors","title":"For collectors!","updated_at":"2024-11-28T11:50:10-05:00","body_html":"","published_at":"2024-09-18T13:10:40-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"collector"}],"published_scope":"web"},{"id":270894956718,"handle":"hair","title":"Hair Products","updated_at":"2024-11-28T11:50:10-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003ca href=\"\/collections\/main\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #f40000;\"\u003ePLEASE CLICK HERE TO GO TO\u003cbr\u003eOUR NEW HAIR COLLECTION PAGE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/h2\u003e","published_at":"2021-07-05T13:04:39-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"WHOLESALE"}],"published_scope":"web","image":{"created_at":"2021-11-24T11:24:09-05:00","alt":"Hair | Lockhart's Authentic","width":1808,"height":1776,"src":"\/\/lockhartsauthentic.com\/cdn\/shop\/collections\/hair-904779.jpg?v=1637771049"}},{"id":435851886828,"handle":"hair-except-collabs","updated_at":"2024-11-28T11:50:10-05:00","published_at":"2024-10-05T13:42:37-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"HAIRQUIZ","body_html":""},{"id":412469821676,"handle":"pre-order","updated_at":"2024-11-28T11:50:10-05:00","published_at":"2023-08-24T13:25:23-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"How does a PREORDER! work?","body_html":"\u003ch4\u003e\u003c\/h4\u003e\n\u003ch5\u003eYou will have a guaranteed \"place in line\" to get your product as soon as it is ready to ship to you!\u003c\/h5\u003e"},{"id":391435649260,"handle":"sale-items","title":"Sale items","updated_at":"2024-11-28T11:50:54-05:00","body_html":"","published_at":"2021-12-01T12:43:29-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"title","relation":"not_contains","condition":"PREORDER!"}],"published_scope":"web"},{"id":418624405740,"handle":"main","title":"SHOP HAIR PRODUCTS","updated_at":"2024-11-28T11:50:10-05:00","body_html":"\u003cp style=\"text-align: center;\"\u003e.\u003c\/p\u003e","published_at":"2024-01-16T16:04:31-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web","image":{"created_at":"2024-01-17T14:22:09-05:00","alt":"SHOP HAIR PRODUCTS - Lockhart's Authentic","width":1808,"height":1776,"src":"\/\/lockhartsauthentic.com\/cdn\/shop\/collections\/shop-hair-products-105076.webp?v=1705519330"}}]
["24","blackmass","collector","Fire and Brimstone","Hair"]
Fire and Brimstone season is back! Now available in the brand new Water Based Pomade formula with a firm hold, medium shine, and of course, the Fire and Brimstone scent you know and love. It is a similar formula to the all new Paradox Pomade formula with a lower water ratio for slightly more hold and so the nutrients can soak in nicely, leaving your hair silky and smooth.
Pumpkin scents are great, but men want to play with fire. Fire and Brimstone is a representation of the scent of the underworld. A place where demons lurk and ghouls haunt. Tortured souls forever burning into oblivion. So what does it actually smell like? Think of a burning fire pit with sweet top notes of charcoal and flames. It's unique, subtle, fresh, and masculine. You'll have to try it find out.
PRO TIP: Work a small amount of product into ever so slightly damp hair from front to back. Apply small amounts until the desired hold is achieved. Use a comb or brush to style accordingly. Allow product to settle into the hair for a few minutes for additional hold. Too much water will decrease the hold and increase the shine.
