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Lockhart's X Barrister And Mann - Behold the Paradox! Pomade
BEHOLD THE PARADOX! Dedicated to the memory Will's dad, Hal, from Barrister And Mann.
par·a·dox
/ˈperəˌdäks/noun
Some things shouldn’t work—but somehow, they do. Behold the Paradox! is where nostalgia meets innovation , bringing the whimsical scent of Behold the Whatsis! to the performance-driven formula of Paradox Pomade .
Lockhart's has teamed up with the legendary team at Barrister And Mann to bring the magical "Behold The Whatsis!" fragrance to all of you! A cult classic beloved by many.
This firm-holding, water-based pomade delivers all-day hold, high shine, and flexibility , without the crunch or stiffness of traditional water-based pomades. Infused with natural ingredients like shea butter, avocado oil, and rosemary leaf extract, it nourishes and hydrates your hair , keeping it strong, healthy, and effortlessly styled.
And the scent? Pure childhood nostalgia. A sprightly blend of grapefruit, rose, tangerines, sugar cookies, and dryer-warm blankets , it’s fresh, fun, and unforgettable—just like the stories that shaped us.
Children’s authors like Dr. Seuss (who would be 121 years old this year), Shel Silverstein, and Beatrix Potter shaped the way we see the world. Their stories taught us right from wrong, filled our imaginations, and gave us memories we carry for a lifetime. Few can forget the lessons of The Lorax or the whimsical worlds they created, which we, in turn, share with the next generation.
It’s a paradox. It’s a throwback. It’s something completely new. Behold the Paradox!
PERFORMANCE BASE: Water-BasedHOLD: FirmSHINE: Medium/High ShineTEXTURE: SemisolidSCENT: Behold the Whatsis - G rapefruit, rose, and a scent straight from childhood memories—tangerines, sugar cookies, and dryer-warm blankets
UNIQUE CHARACTERISTICS: ✅ Water-Based – Fully water-soluble for hassle-free performance.Shea Butter – Provides nutrients and shine to the hair.Avocado Oil – High fat content for extra moisturizing ability and high shine.Rosemary Leaf Extract – Stimulates hair follicles to keep blood flow strong.Natural Beeswax – Provides hold and locks in moisture.
PRO TIP: Apply Behold the Paradox! Pomade to slightly damp hair. Use small amounts of product at a time until the desired hold is achieved.
INGREDIENTS: Water, Ceteareth-20, PEG-40 Hydrogenated Castor Oil, Beeswax, PEG-7 Glyceryl Cocoate, PVP, Polysorbate 20, Acrylates C10-30 alkyl methacrylate copolymer, Fragrance, Avocado Oil, Shea Butter, Phenoxyethanol, Sorbic Acid, Glycerin, Rosemary Extract, Bergamot oil, Lime oil, Clove oil
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