[{"id":412544925932,"handle":"20230902-all-products-for-real","title":"20230902 - ALL PRODUCTS FOR REAL","updated_at":"2025-04-07T12:10:40-06:00","body_html":"","published_at":"2023-09-02T10:36:09-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Merch2Rock"}],"published_scope":"web"},{"id":415012651244,"handle":"20231121-all-retail-products","title":"20231121 - ALL retail products","updated_at":"2025-04-07T12:10:40-06:00","body_html":"","published_at":"2023-11-21T12:13:42-07:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"WHOLESALE"},{"column":"title","relation":"not_contains","condition":"Wholesale"},{"column":"title","relation":"not_contains","condition":"wholesale"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":398753005804,"handle":"all","title":"All","updated_at":"2025-04-07T12:10:40-06:00","body_html":"","published_at":"2022-05-13T13:48:10-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"singleton_gift"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"Merch2Rock"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":446338171116,"handle":"lockharts-apothecary","updated_at":"2025-04-07T12:10:40-06:00","published_at":"2025-03-20T14:24:00-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"International Artisan Products!","body_html":"\u003cdiv class=\"section__title collection__header-info__title section__title--center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"collection__header-info__text rte rte--header\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eThe Lockhart's Apothecary is your gateway to the finest artisan grooming products from around the world. \u003cstrong\u003eHandpicked from the best in the industry,\u003c\/strong\u003e this curated collection features top-tier hair care and grooming essentials crafted with passion and precision from around the world! Explore a world of quality, creativity, and collaboration—all in one place!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","image":{"created_at":"2025-03-22T06:54:46-06:00","alt":"International Artisan Products! - Lockhart's Authentic Grooming Company, LLC","width":1200,"height":1200,"src":"\/\/lockhartsauthentic.com\/cdn\/shop\/collections\/international-artisan-products-973929.jpg?v=1742648086"}},{"id":391435649260,"handle":"sale-items","title":"Sale items","updated_at":"2025-04-07T12:10:40-06:00","body_html":"","published_at":"2021-12-01T10:43:29-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"title","relation":"not_contains","condition":"PREORDER!"}],"published_scope":"web"},{"id":446661787884,"handle":"the-devils-brew","updated_at":"2025-04-03T12:20:45-06:00","published_at":"2025-03-25T17:14:16-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"The Devil's Brew","body_html":""}]
Devil’s Brew Super Firm Water-Based Pomade – Unholy Hold, Supreme Control
Need a pomade that locks your style in place and refuses to quit? Devil’s Brew Super Firm Water-Based Pomade is built for those who demand insane hold, high shine, and all-day control—without the greasy buildup.
Designed for slick backs, pompadours, and structured styles, this pomade delivers a super firm grip that lasts, yet washes out effortlessly with water. And because we don’t just stop at great hold, we’ve infused it with Saw Palmetto Extract, a natural DHT blocker that helps protect against hair loss—so you can keep your hair looking its best for years to come.
✅ Super firm hold for all-day control ✅ High shine for a classic, polished look ✅ Water-based formula for easy washout ✅ Infused with DHT-blocking Saw Palmetto Extract ✅ Crafted in collaboration with Lockhart’s Authentic Grooming Co.
No compromises. No gimmicks. Just serious hold and legendary performance—grab a jar of Devil’s Brew Super Firm Pomade and lock in your style.
