strong hold, all day performance, nutrient dense, water soluble

FIRM. MATTE. WEIGHTLESS.

Water Based / Water Soluble

PERFORMANCE:
HOLD: Firm/Weightless
SHINE: True Matte
TEXTURE: High Texture/ High Volume
CONSISTENCY: Creamy/ Easy to apply

SCENT: Fortuna

Top : Bergamot, Elemi, Sichuan Pepper, Lemon Verbena
Mid : Pink Pepper, Vetiver, Violet leaf, Green notes
Base : Patchouli, Ambroxan, Sandalwood, Ambergris

Anti-Gravity was developed over a period of two years. It has always been the white whale to my Ahab. I've been chasing this formula, trying to achieve what I thought was impossible for a very long time.

I finally caught her.

I've always wanted to try creating a product that is a hybrid of several different product types and that's exactly what we did here. Anti-Gravity is a Matte Paste/Clay/Fiber/Cream Hybrid all rolled into one very unique formula. It has the consistency of a Light Fiber, applies like a cream, holds like a paste, and provides the texture and volume of a clay.

PRO TIP:
Work small amounts of product into the hair at a time. The more product you add the stronger it will become (to the point that it will become too strong). Apply two dime sized scoops to hair from back to front, ensuring even coverage. Blow dry product into hair, allowing it to set up before adding more product. If more hold is desired, apply another dime sized scoop and repeat.

Unique Characteristics:

Water Based: Fully water soluble for hassle free performance.
Bentonite and Kaolin blend: Adds tons of volume and texture.
Acrylates: Provides strength and rigidity for all day hold.
Coconut Oil: Provides nutrients to leave hair soft and strong.
Cucumber fruit extract: Repairs and strengthens hair.
Rosemary leaf extract: Stimulates hair follicles to keep blood flow strong.
Natural beeswax: Provides hold and locks in moisture.

STYLE EXAMPLES:

INGREDIENTS:

Water, Kaolin, Ceteareth-20, Beeswax, PEG-40 Hydrogenated Castor Oil, Bentonite, Microcrystalline Wax, PEG-7 Glyceryl Cocoate, Polysorbate 20, Phenoxyethanol, Caprylyl Glycol, Acrylates C10-30 Alkyl Methacrylate Copolymer, Coconut Oil, Sorbic Acid, Fragrance, Glycerin, Water, Cucumber Fruit Extract, Rosemary Leaf Extract, Lemon Oil, Lime Oil, Grapefruit Oil, Bergamot Oil, Citronella Oil, Clove Flower Oil.

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