[{"id":412544925932,"handle":"20230902-all-products-for-real","title":"20230902 - ALL PRODUCTS FOR REAL","updated_at":"2024-12-11T06:10:16-05:00","body_html":"","published_at":"2023-09-02T12:36:09-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Merch2Rock"}],"published_scope":"web"},{"id":415012651244,"handle":"20231121-all-retail-products","title":"20231121 - ALL retail products","updated_at":"2024-12-11T06:10:16-05:00","body_html":"","published_at":"2023-11-21T14:13:42-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"WHOLESALE"},{"column":"title","relation":"not_contains","condition":"Wholesale"},{"column":"title","relation":"not_contains","condition":"wholesale"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":398753005804,"handle":"all","title":"All","updated_at":"2024-12-11T06:10:16-05:00","body_html":"","published_at":"2022-05-13T15:48:10-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"singleton_gift"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"Merch2Rock"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":391346454764,"handle":"all-products","title":"All products","updated_at":"2024-12-11T06:10:16-05:00","body_html":"","published_at":"2021-11-29T11:54:13-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"all"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":439614177516,"handle":"any-scent-any-hold-1","updated_at":"2024-12-11T00:05:17-05:00","published_at":"2024-11-27T16:56:36-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Any Scent Any Hold","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eCUSTOMIZE YOUR OWN HAIR PRODUCT! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eHere's how it works: \u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e1️⃣ Choose your favorite pomade formula.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2️⃣ Select the perfect scent from our exclusive library.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3️⃣ Watch your personalized masterpiece come to life!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eNot sure what product is right for you? Take this simple quiz to find out! Click \u003ca href=\"https:\/\/lockharts-authentic.myshopify.com\/pages\/quiz-what-product-is-right-for-me-copy\"\u003eHERE.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eFor a detailed list of fragrances click \u003ca href=\"https:\/\/lockhartsauthentic.com\/pages\/asah-scent-notes\"\u003eHERE.\u003c\/a\u003e\u003c\/p\u003e"},{"id":425106538732,"handle":"best-sellers","updated_at":"2024-12-11T00:05:17-05:00","published_at":"2024-04-26T17:49:57-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Best sellers","body_html":null},{"id":439616766188,"handle":"black-friday-2024","updated_at":"2024-12-11T06:10:16-05:00","published_at":"2024-11-27T18:17:51-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Black Friday 2024","body_html":""},{"id":270894956718,"handle":"hair","title":"Hair Products","updated_at":"2024-12-11T00:30:06-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003ca href=\"\/collections\/main\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #f40000;\"\u003ePLEASE CLICK HERE TO GO TO\u003cbr\u003eOUR NEW HAIR COLLECTION PAGE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/h2\u003e","published_at":"2021-07-05T13:04:39-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"WHOLESALE"}],"published_scope":"web","image":{"created_at":"2021-11-24T11:24:09-05:00","alt":"Hair | Lockhart's Authentic","width":1808,"height":1776,"src":"\/\/lockhartsauthentic.com\/cdn\/shop\/collections\/hair-904779.jpg?v=1637771049"}},{"id":435851886828,"handle":"hair-except-collabs","updated_at":"2024-12-11T00:05:17-05:00","published_at":"2024-10-05T13:42:37-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"HAIRQUIZ","body_html":""},{"id":276127121582,"handle":"lockharts-core-products","title":"ORIGINAL CORE","updated_at":"2024-12-11T00:05:05-05:00","body_html":"","published_at":"2021-09-03T15:59:11-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Core"}],"published_scope":"web"},{"id":391435649260,"handle":"sale-items","title":"Sale items","updated_at":"2024-12-11T06:10:16-05:00","body_html":"","published_at":"2021-12-01T12:43:29-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"title","relation":"not_contains","condition":"PREORDER!"}],"published_scope":"web"},{"id":418624405740,"handle":"main","title":"SHOP HAIR PRODUCTS","updated_at":"2024-12-11T00:30:06-05:00","body_html":"\u003cp style=\"text-align: center;\"\u003e.\u003c\/p\u003e","published_at":"2024-01-16T16:04:31-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web","image":{"created_at":"2024-01-17T14:22:09-05:00","alt":"SHOP HAIR PRODUCTS - Lockhart's Authentic","width":1808,"height":1776,"src":"\/\/lockhartsauthentic.com\/cdn\/shop\/collections\/shop-hair-products-105076.webp?v=1705519330"}},{"id":415793348844,"handle":"special-collection-for-buy-2-gift-1-free","title":"Special collection for BUY-2-GIFT-1-FREE*","updated_at":"2024-12-11T06:10:16-05:00","body_html":"","published_at":"2023-12-01T13:51:37-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"mash"},{"column":"variant_price","relation":"greater_than","condition":"19.98"},{"column":"title","relation":"not_contains","condition":"wholesale"}],"published_scope":"web"}]
HOLD: Medium/Firm SHINE: Matte TEXTURE: Thick/creamy SCENT: Subtle notes of lavender, earthy moss, and musk. Not overpowering so it will blend well with colognes or desired fragrance.
There are so many variations on Clay products on the market. Some suck up all of the moisture in your hair and leave you with an unhealthy dry look, others are far too greasy and tough to work with. Holds range from super heavy/high holding, gravity defying, to light and wispy. Lockhart's Professional Matte Clay finds a happy middle ground to these extremes. It's truly a Medium holding Matte Clay which allows your hair to move naturally while holding it's desired shape. The shine that's provided is a nice healthy matte finish. All it takes is a few small scoops of product to provide a nice textured hairstyle that's perfect for a night on the town.
PRO TIP: Work a small amount of product into blow dried hair from back to front. Apply small amounts until the desired hold is achieved. First blow dry hair with medium heat into desired shape, then, using the cold setting on the blowdryer, style the hair into the finished shape. The heat will allow the hair to move into place and give it memory so it will retain it's shape. The cool setting will let the product soak into the hair providing a matte sheen. Hair will remain malleable all day and will be easy to restyle by simply running your fingers through your hair.