[{"id":412544925932,"handle":"20230902-all-products-for-real","title":"20230902 - ALL PRODUCTS FOR REAL","updated_at":"2025-01-30T15:30:33-07:00","body_html":"","published_at":"2023-09-02T10:36:09-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Merch2Rock"}],"published_scope":"web"},{"id":415012651244,"handle":"20231121-all-retail-products","title":"20231121 - ALL retail products","updated_at":"2025-01-30T15:30:33-07:00","body_html":"","published_at":"2023-11-21T12:13:42-07:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"WHOLESALE"},{"column":"title","relation":"not_contains","condition":"Wholesale"},{"column":"title","relation":"not_contains","condition":"wholesale"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":398753005804,"handle":"all","title":"All","updated_at":"2025-01-30T15:30:33-07:00","body_html":"","published_at":"2022-05-13T13:48:10-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"singleton_gift"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"Merch2Rock"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":391346454764,"handle":"all-products","title":"All products","updated_at":"2025-01-30T15:30:33-07:00","body_html":"","published_at":"2021-11-29T09:54:13-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"all"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":439614177516,"handle":"any-scent-any-hold-1","updated_at":"2025-01-30T15:30:07-07:00","published_at":"2024-11-27T14:56:36-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Any Scent Any Hold","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eCUSTOMIZE YOUR OWN HAIR PRODUCT! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eHere's how it works: \u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e1️⃣ Choose your favorite pomade formula.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2️⃣ Select the perfect scent from our exclusive library.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3️⃣ Watch your personalized masterpiece come to life!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eNot sure what product is right for you? Take this simple quiz to find out! Click \u003ca href=\"https:\/\/lockharts-authentic.myshopify.com\/pages\/quiz-what-product-is-right-for-me-copy\"\u003eHERE.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eFor a detailed list of fragrances click \u003ca href=\"https:\/\/lockhartsauthentic.com\/pages\/asah-scent-notes\"\u003eHERE.\u003c\/a\u003e\u003c\/p\u003e"},{"id":425106538732,"handle":"best-sellers","updated_at":"2025-01-30T15:30:33-07:00","published_at":"2024-04-26T15:49:57-06:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Best sellers","body_html":null},{"id":439616766188,"handle":"black-friday-2024","updated_at":"2025-01-30T15:30:07-07:00","published_at":"2024-11-27T16:17:51-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Black Friday 2024","body_html":""},{"id":270894956718,"handle":"hair","title":"Hair Products","updated_at":"2025-01-30T15:30:33-07:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003ca href=\"\/collections\/main\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #f40000;\"\u003ePLEASE CLICK HERE TO GO TO\u003cbr\u003eOUR NEW HAIR COLLECTION PAGE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/h2\u003e","published_at":"2021-07-05T11:04:39-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"WHOLESALE"}],"published_scope":"web","image":{"created_at":"2021-11-24T09:24:09-07:00","alt":"Hair | Lockhart's Authentic","width":1808,"height":1776,"src":"\/\/lockhartsauthentic.com\/cdn\/shop\/collections\/hair-904779.jpg?v=1637771049"}},{"id":435851886828,"handle":"hair-except-collabs","updated_at":"2025-01-30T15:30:07-07:00","published_at":"2024-10-05T11:42:37-06:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"HAIRQUIZ","body_html":""},{"id":276127121582,"handle":"lockharts-core-products","title":"ORIGINAL CORE","updated_at":"2025-01-30T15:30:33-07:00","body_html":"","published_at":"2021-09-03T13:59:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Core"}],"published_scope":"web"},{"id":391435649260,"handle":"sale-items","title":"Sale items","updated_at":"2025-01-30T15:30:33-07:00","body_html":"","published_at":"2021-12-01T10:43:29-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"title","relation":"not_contains","condition":"PREORDER!"}],"published_scope":"web"},{"id":418624405740,"handle":"main","title":"SHOP HAIR PRODUCTS","updated_at":"2025-01-30T15:30:33-07:00","body_html":"\u003cp style=\"text-align: center;\"\u003e.\u003c\/p\u003e","published_at":"2024-01-16T14:04:31-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"},{"column":"title","relation":"not_contains","condition":"PREORDER!"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web","image":{"created_at":"2024-01-17T12:22:09-07:00","alt":"SHOP HAIR PRODUCTS - Lockhart's Authentic","width":1808,"height":1776,"src":"\/\/lockhartsauthentic.com\/cdn\/shop\/collections\/shop-hair-products-105076.webp?v=1705519330"}},{"id":415793348844,"handle":"special-collection-for-buy-2-gift-1-free","title":"Special collection for BUY-2-GIFT-1-FREE*","updated_at":"2025-01-30T15:30:07-07:00","body_html":"","published_at":"2023-12-01T11:51:37-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"mash"},{"column":"variant_price","relation":"greater_than","condition":"19.98"},{"column":"title","relation":"not_contains","condition":"wholesale"}],"published_scope":"web"}]
/ˈperəˌdäks/ noun A situation, person, or thing that combines contradictory features or qualities.
Lockhart's Water Based Paradox Pomade is a firm holding water based pomade that has all day hold, high shine, and a fresh, complex fragrance some of you may already know and love called "Aqua Di Goon.” Paradox is a new take on the traditional water based pomade. It’s not orthodox, nor is it “unorthodox” it’s a paradox. Through several experiments over the past couple of years we have fine tuned the formula with a blend of natural ingredients and co-polymers to create a firm hold that remains flexible and doesn’t give you the crunch, or helmet head, that’s typically associated with “orthodox” water based pomades. The natural ingredients provide the hair with the nutrients needed to keep your hair strong and hydrated, instead of dry and brittle like other products currently available. Long story short, you’re going to get all the benefits of a traditional pomade with the convenience of a modern water based pomade.
PERFORMANCE BASE: Water Based HOLD: Firm SHINE: Medium/High shine TEXTURE: Semisolid SCENT: Aqua Di Goon
Top notes: Jasmine, Rosemary, Ozone
Mid notes: Marine notes
Base notes: Cedar, Patchouli, Rock Rose
Unique Characteristics:
Water Based: Fully water soluble for hassle free performance. Shea Butter: Provides nutrients and shine to the hair. Avocado Oil: High fat content for extra moisturizing ability and high shine. Rosemary leaf extract: Stimulates hair follicles to keep blood flow strong. Natural beeswax: Provides hold and locks in moisture.
PRO TIP
Apply Lockhart's Water Based Paradox Pomade to slightly damp hair. Use small amounts of product at a time until the desired hold is achieved.
