[{"id":398753005804,"handle":"all","title":"All","updated_at":"2023-03-20T21:20:11-04:00","body_html":"","published_at":"2022-05-13T15:48:10-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"singleton_gift"}],"published_scope":"web"},{"id":391346454764,"handle":"all-products","title":"All products","updated_at":"2023-03-20T21:20:11-04:00","body_html":"","published_at":"2021-11-29T11:54:13-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"all"}],"published_scope":"global"},{"id":270894956718,"handle":"hair","title":"Hair","updated_at":"2023-03-20T21:20:11-04:00","body_html":"","published_at":"2021-07-05T13:04:39-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hair"}],"published_scope":"global","image":{"created_at":"2021-11-24T11:24:09-05:00","alt":"Hair | Lockhart's Authentic","width":1808,"height":1776,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/6667\/3582\/collections\/hair-904779.jpg?v=1637771049"}},{"id":274785861806,"handle":"wholesale","title":"Hair - Wholesale","updated_at":"2023-03-20T21:20:11-04:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003ePlease note:\u003c\/strong\u003e To apply wholesale pricing you need to be signed into your approved wholesale account on this page. \u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003eOtherwise you will only see retail pricing.\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eTo setup a wholesale account \u003ca href=\"https:\/\/lockharts-authentic.myshopify.com\/a\/wsg\/proxy\/signup-v3\" target=\"_blank\" title=\"Wholesale account sign up form\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eCLICK HERE.\u003c\/strong\u003e \u003c\/a\u003e\n\u003c\/div\u003e","published_at":"2021-08-17T14:45:07-04:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"wholesale hair"}],"published_scope":"global"},{"id":391435649260,"handle":"sale-items","title":"Sale items","updated_at":"2023-03-20T21:20:11-04:00","body_html":"","published_at":"2021-12-01T12:43:29-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""}],"published_scope":"global"}]
PERFORMANCE: HOLD: Firm/Weightless SHINE: Matte TEXTURE: High Volume/ Moderate Texture CONSISTENCY: Cream SCENT: Eros
Top : Mint, Green Apple, Lemon
Mid : Tonka, Ambroxan
Base : Vanilla, Cedar, Oakmoss, Vetiver
Phenom derives its name from the fact that although it was created to be a post and pre styling product, it also has added benefits for barbers while cutting their clients hair. Not only is it exceptional at assisting barbers in creating textured styles, it can also be applied before a haircut to aid in clipper cuts and scissor cuts, providing a smooth, but structured hair base for the tools to glide through.
Great for short textured hairstyles, or longer flowing hairstyles Great for back bars (barbers, no more sticky jars of pomade clogging up your shelf space)
Unique Characteristics:
Water Based: Fully water soluble for hassle free performance. Pre Styler: Provides added structure for high textured styles. Post Styler: Can be used as a final styling product for flowing styles. Barber Aid: Provide a smooth and structured hair base for barber tools to glide through with ease.
PRO TIP: Apply one pump of Phenom to your hair at a time, applying from back to front, being sure to get to the roots. Brush through the product to ensure even coverage. Apply medium heat with a blow dryer to get hair flowing the desired direction. Once hair is flowing the right way, apply cold air to lock the style into place.
Bonus: Using Phenom as a prestyler can add additional volume and texture to other hair products as well.
